The DeftPeak brand design represents the sport of Rock Climbing, specifically geared towards beginners in the sport. The brand’s purpose is to create a safe environment for beginners in the sport. They do this by providing them with the correct gear information and top quality gear. The branding for DeftPeak includes a logo, a Brand style guide, and a digital and vinyl billboard. Below you will find the brand style guide which includes the brand’s story, their mission, logo use and misuse, the brand’s illustration boundaries, color guide, and typography guide. The target audience is beginner Rock Climbers.
